Coronavirus : Impact on revenue and film dates in Bollywood

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corona virius highly impecting to new release and revenue of latest movies which is releasing in holi festival. Some of big starts denying to give date for new suiting.Thailand schedule of Salman Khan’s Radhe: Your Most Wanted Bhai was cancelled as a precaution against the spread of coronavirus. Now, it seems like that isn’t the only Bollywood film that is facing trouble because of the virus outbreak. 

the first schedule of Akshay Kumar and Manushi Chillar’s Prithviraj, which was supposed to be shot in Rajasthan has been cancelled and shifted to Mumbai. Karan Johar’s Takht, which was about to go on the floors in Jaisalmer too has been stalled until further notice. In fact, even the Kartik Aaryan and Kiara Advani starrer, Bhool Bhulaiyaa 2, which was supposed to be shot in Mandawa, Rajasthan was shifted to Lucknow. Rumours are also doing rounds that the release of Irrfan Khan and Radhika Madan starrer Angrezi Medium might be pushed further. But producer Dinesh Vijan confirmed that the film will release as per schedule. 

The coronavirus, which originated from China, has already gone on to kill 3000 people. So, far 31 cases of the virus have been detected in India which is why production houses are hesitant to travel with their crew. 

As per revenue concer, holi and diwali is most waiting time for bollywood industry. but this time corona virus falls bollywood revenue 20-25%.

Baaghi 3, at ₹17.5 crore net, may have logged in the highest opening day collections for a Hindi film in 2020 so far, but it is also the first to face the adverse effect of the COVID-19 outbreak. According to the box office forecast of trade magazine Super Cinema, the opening day range for director Ahmed Khan’s Tiger Shroff starrer had been projected at a much higher range — between ₹26 and ₹28 crore — than what has been delivered. “Weekend was better but the trends have been lower than expected, the collections have been affected nationwide,” says Amul Mohan, editor of the magazine.

Shailesh Kapoor, CEO of media consulting firm Ormax Media, concurs. Ormax’s opening day projections for the film had also been substantially higher at ₹21 crore. Its projections for the forthcoming Sooryavanshi stand at a whopping ₹30.8 crore. However, in a virus-less market, the same figure for the Rohit Shetty biggie starring Akshay Kumar, would have been even higher at about ₹36 crore, says Mr. Kapoor.

He predicts a 15-20% impact on the big ticket Hindi films in the coming months and an even bigger one on the medium and small films which, as opposed to the tentpole films, are anyhow regarded as “easier to skip for a later day”. According to him, Homi Adjania’s Irrfan Khan starrer, Angrezi Medium, that releases coming Friday, may face a 25-30% impact.


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